An ideal title should have 10 to 75 characters length. Make it your page title unique, targeted keyword rich that perfectly suit to your business niche.

A good, well precise meta description is very important to optimize your website in search engine results.

Try to keep meta description length between 35 to 160 characters, so that you will eliminate the issue of short meta description (description have less than 35-characters) and long meta description (description have more than 160 characters).

Keep focused to your targeted keyword by using it maximum times in your web page. So that it increase the probability of your web page to rank high in search engine results.

By checking total words count in your web page as well as your competitor's page, you will come to know how much total words you should keep in a page so that it rank well in search engine.

• Keywords : List of frequently used keywords for which your page is optimized for.

• Frequency : This indicates the count of frequently used keywords.

• Density : Keep the density of keywords lie between 2 to 4 %, you can maximize or minimize it by increasing or decreasing the keyword frequency count.

• Title : It would be good if you use the highly targeted keyword atleast once in a title.

Text/HTML Ratio : The ideal page's ratio of text to HTML code must be lie between 20 to 60%.

Because if it is come less than 20% it means you need to write more text in your web page while in case of more than 60% your page might be considered as spam.

Try to keep less than 100 links in a web page.

Test your site for potential IP canonicalization issues. Canonicalization describes how a site can use slightly different URLs for the same page (for example, if your site’s IP address and domain name display the same page but do not resolve to the same URL). If this happens, search engines may be unsure as to which URL is the correct one to index.

It is important to keep page size as minimum as possible specially compared to your competitor's page because it affects the speed of your website.

Fast loading speed is an important factor for a website to have high ranking in search engine results. It depends on DNS lookup time, connecting time, waiting time, file uploading time etc. Use effective web monitoring tools and resources to make your website run faster.